4. Value proposition
What is the value in a product, service or idea? And why is it important?
Being innovative and an entrepreneur means thinking about the value proposition you are offering your customer.
People buy a product with the expectation that they will gain from it. For example, if you buy a pen, it enables you to write, which might help you to write a successful film script and become a film writer. A successful product or service sells the potential of what can be achieved when it is purchased and used by the customer.