6. Innovation

You need to have a Unique Selling Proposition (USP) that helps your idea to stand out from the competition.

A USP can be created through innovation and good innovation naturally removes the competition. The goal of innovation is to create a business with very few competitors for example, think of Uber (online transport network) and Airbnb (online private accommodation) and their innovative approach to their business area and the lack of competition they have.

Top tip

“Insanity is doing the same thing over and over again and expecting different results.” Albert Einstein

There is a lot of debate as to whether innovation and entrepreneurial thinking can actually be taught. Some say that it can be taught, while others say it is in your genes. Our view is that everybody has a level of innovation ability determined by their genes, but with innovation education anyone can be a successful innovator.

Learning activity

What in your lifetime have been the most important innovations and why? Have a look at the examples in the learning activity and identify the characteristics that have made these innovations become world leaders.

Share your thoughts on the Innovation Weibo group and see what other people think!

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